WORLD CONFERENCE ON SUSTAINABLE TOURISM 2025
Friday 28th November 2025
Reception and Attendee Registration
Opening Ceremony
Welcome by the Master of Ceremonies.
Institutional Opening Speeches.
Mario Picazo
Meteorologist, professor, and presenterSession 1: “Overtourism: Impacts and Solutions”.
We will explore with real examples how the effects of overtourism have been addressed from different perspectives and its impact on citizens (access to housing, quality of life), businesses (loss of attractiveness, infrastructure overload) and governments (territorial planning, environmental regulation).
PART1.
PART 2.
Speaker
Aránzazu Urbina Álvarez
Deputy Director for Sustainability and Tourism Development, Community of MadridXavier Font Urgell
Director for Territorial Tourism Development, Generalitat of CataloniaMiguel Ángel Roselló
General Director of Tourism for the Government of the Balearic IslandsHéctor Fernández Manchado
CEO at SPEL - Turismo LanzaroteModerator
Cristina Núñez
Director of Strategy at NECSTouRSession 2: “Transparency and Trust in Sustainable Tourism”.
This block will show how to improve the credibility of sustainable actions in the sector, with examples of concrete initiatives. Legislation, real and effective certifications, responsible tour operators, and the role of social networks in the ethical promotion of tourist destinations will be discussed.
Speaker
Daniel Schaffer
Vice Chair of TSCA (Tourism Sustainability Certification Alliance)Teodora Marinska
COO European Travel CommissionAgnes Pierce
Global Head of Sustainability for Hospitality at AmadeusLiisa Kokkarinen
Head of Sustainable Development at Visit FinlandModerator
Patricio Azcárate Díaz de Losada
General Secretary at Responsible Tourism Institute (RTI)Brunch Break & Networking
Session 3: “Regeneration, Innovation, and Opportunities for Sustainable Tourism”.
We will present innovative solutions that are already underway, with emphasis on projects applied to reality. Among others, technological tools applied to sustainability such as: artificial intelligence, big data, circular economy, carbon credits and clean mobility.
Speaker
Juan Torres
Senior International Business Developer, Alliances Management, Business & Digital Transformation, MICROSOFTSwantje Lehners
Chairwoman of KlimaLinkJose Juan Lorenzo
Managing Director at Canary Islands Tourism BoardCarolina Herrero
Director of Institutional Relations at ALA (Airline Association)Carlos Londoño
CEO at OnVacationModerator
Sergio Moreno Gil
Director of TIDES Institute for Tourism and Sustainable Development (ULPGC)Conclusions & Closing Ceremony
- Proposal for the endorsement of the Global Charter for Sustainable Tourism + 30