WORLD CONFERENCE ON SUSTAINABLE TOURISM 2025
Friday 28th November 2025
Opening Ceremony
Welcome by the Master of Ceremonies.
Institutional Opening Speeches.
Mario Picazo
Meteorologist, professor, and Spanish presenter.Session 1: “Overtourism: Impacts and Solutions”.
We will explore with real examples how the effects of overtourism have been addressed from different perspectives and its impact on citizens (access to housing, quality of life), businesses (loss of attractiveness, infrastructure overload) and governments (territorial planning, environmental regulation).
Speaker
Glenn Mandziuk
CEO at World Sustainable Hospitality AllianceAgnes Pierce
Global Head of Sustainability at AMADEUSXavier Font Urgell
Director for Territorial Tourism Development, Generalitat of CataloniaAránzazu Urbina Álvarez
Deputy Director for Sustainability and Tourism Development, Government of MadridModerator
Héctor Fernández Manchado
CEO at SPEL - Turismo LanzaroteSession 2: “Transparency and Trust in Sustainable Tourism”.
This block will show how to improve the credibility of sustainable actions in the sector, with examples of concrete initiatives. Legislation, real and effective certifications, responsible tour operators, and the role of social networks in the ethical promotion of tourist destinations will be discussed.
Speaker
Sofía Gutiérrez
Deputy Director, Sustainable Tourism and Resilience, UNWTOLiisa Kokkarinen
Head of Sustainable Development at Visit FinlandModerator
Patricio Azcárate Díaz de Losada
General Secretary at Responsible Tourism Institute (RTI)Brunch Break & Networking
Session 3: “Regeneration, Innovation, and Opportunities for Sustainable Tourism”.
We will present innovative solutions that are already underway, with emphasis on projects applied to reality. Among others, technological tools applied to sustainability such as: artificial intelligence, big data, circular economy, carbon credits and clean mobility.
Speaker
Juan Torres
Senior International Business Developer, Alliances Management, Business & Digital Transformation, MICROSOFTSwantje Lehnersat
Presidenta de KlimalinkJose Juan Lorenzo
Managing Director at Canary Islands Tourism BoardConclusions & Closing Ceremony
- Public reading of the New Charter for Sustainable Tourism
- Symbolic signing of the commitment by institutions and companies
- Closing remarks by institutions