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HERITAGE AND CREATIVE CAPACITY OF CITIES

Tourism can play a major role in preserving the legacy of our urban heritage for present and future generations and become a driving force for cultural heritage, the arts and the cultural and creative industries in cities.

Tourism in cities faces an ongoing challenge in promoting the creation, development and introduction of sustainable tourist products and services that foster heritage-friendly uses and convey the values of the destination and its identity through tourist experiences. That implies integrating the conservation of cultural and natural heritage into the planning of sustainable tourism, putting special emphasis on intangible cultural heritage, given its extreme vulnerability.