Urban tourism is currently facing the challenge of promoting public and business practices capable of applying novel methods and strategies in business and management models, based on creativity and talent and aimed at creating new sustainable tourist services and products. Innovation culture is consequently influencing the way destinations, tourist companies and human resources are being managed and how creativity is being promoted, as well as having an effect on organisational learning and technological and competitive surveillance and intelligence systems.

Tourist intelligence in the new era of digital tourism is descending at full steam on urban destinations and organisations aiming to incorporate information management into the development of new models and initiatives, so they can be competitive and make headway along the path to sustainability.